DCOMSUITE Funnel & email campaigns

With the funnel function of the DCOMSUITE design and optimize the Customer Journey through tailor-made funnel to influence the path of contacts until the end of the purchase. Learn more about the key properties and advantages of this powerful function.

3-people-talking

The funnel function in the DCOMSUITE is a powerful tool that allows you to precisely design and optimize the Customer Journey. By creating tailor -made funnel, you can track and influence the path of your contacts from the first interaction to the completion of a purchase or another desired action. Here is a detailed look at the key properties of this function and their advantages:

Design of user paths

  • Function:Enables the creation of detailed funnels that map every step of the customer journey-from lead generation to the care of interested parties and sales.
  • Advantage:Supports them to develop targeted strategies for every phase of the customer life cycle, which increases the efficiency of their marketing and sales activities.

Automation of actions

  • Function:Offers the possibility to automate different actions within the funnel, such as sending e-mails, attaching follow-up appointments or changing the day based on user actions.
  • Advantage:Ensures seamless and timely communication with your contacts, which improves customer loyalty and increases the conversion rates.

Conditional logic

  • Function:Enables the setup of conditional logic within the funnel, which allows you to create specific paths for contacts based on your actions or profile data.
  • Advantage:Promotes a highly personalized customer trip by leading contacts based on your individual behavior and your preferences through the funnel.

Visualization and tracking

  • Function:Offers tools to visualize the funnel and to tracking the progress of their contacts through the different phases.
  • Advantage:Gives valuable insights into the performance of the funnel and enables you to identify bottlenecks and make optimizations in order to maximize effectiveness.

Integration with other functions

  • Function:Seamless integration with other functions of DCOMSUITE, such as email marketing, tagging and reporting, to support a comprehensive marketing strategy.
  • Advantage:Enables coherent use of various marketing tools within a single system, which increases efficiency and enables central control of your marketing activities.

The funnel function in the DCOMSUITE is therefore a central element for data-controlled and goal-oriented marketing strategy. She not only supports you to effectively design and manage the Customer Journey, but also to optimize your marketing and sales processes through automation and personalized communication. By precisely controlling the user path, you can improve the conversion rates and ultimately increase the success of your company.

Dcomsuite Benchmarks

Benchmarks in the DCOMSUITE serve as specific goals or events that are triggered when contacts carry out certain actions. These events mark important points on customer trip and serve as a trigger for subsequent actions. Here are some extended benchmarks:

  • Form submitted: Activated when contact sends an online form. This can be used for registrations, downloads or contact inquiries and is often a first step in an automation process.
  • Email open: Indicates that contact shows interest by opening a sent email. This benchmark is fundamental to commitment measurements.
  • Link clicked: Reached when contact on a link in an email or on a website clicks what signals a specific interest or willingness to act.
  • Day added/removed: It is triggered when daily contacts based on their actions or changes are added or removed in your profiles, which enables fine control of the contact maintenance.
  • Visited page: Consider when contact visits a certain page, which indicates interest in certain products or services.
  • User -defined event: A flexible benchmark that can be defined for specific business logic or actions that go beyond the standard options.

Forms

  • Web form: Activates when contact fills a general web form, which is often the first step in interaction with your company.
  • Booking calendar: Is triggered if an contact makes an appointment via an integrated booking calendar, ideal for planning advice or services.
  • Fluentforms (complex form editor): Especially for the creation and submission of forms created with fluent forms, an advanced form builder. This enables a profound analysis and segmentation based on the submitted data.

Activity

  • Link click: Cold when contacting on a link in an email or on a website clicks, which shows an increased interest.
  • Presto player opt-in: Especially for interactions with the Presto Player, for example when contact decides for a video opt-in.
  • Prestoplayer progress: Measures how far a contact a video has seen with the Presto Player, which indicates commitment and focus.
  • Visited page: Is triggered when a contact visits a specific page, which signals direct interest in certain content or products.
  • Email Opened: Indicates that an email you sent has been opened, a fundamental indicator of the commitment of contact.
  • Log In: Collect when contact logs in your system, which indicates a high level of commitment and active use of your services or content.

CRM

  • Confirmed email: Is reached when a contact confirms its email address, which is essential for the validation of contact information.
  • Used day: Mark the application of a day on a contact, which is used for segmentation and targeted communication.
  • Day away: Remove a day, which can indicate a change in the status or in the interests of contact.
  • Task Completed: Indicates that contact has completed a assigned task, which is important for project management and customer service processes.
  • birthday: Special benchmark that is activated when the birthday of a contact has been reached, ideal for personalized greetings or offers.
  • Area changed: Calls changes in customer -specific data fields, which indicates new or changed preferences.

WordPress

  • User created: Is triggered when a new user is created within your WordPress installation, which is useful when managing memberships or community websites.
  • Role changed: Change the change in the user role, which is important for access management and assignment of permissions.
  • Post published: Activated when a new post is published what can be used for content marketing and notification automation.

Developer

  • Plugin Api Benchmark: An advanced benchmark that is intended for developers to capture specific events or conditions via plugin or API interactions.
  • Webhook Listener: Enables events to be recorded via external webhooks, which enables wide integration with other systems and services.
  • Custom activity: Offers a flexible platform for the creation of custom benchmarks based on specific business logic or needs.

These benchmarks in the DCOMSUITE enable profound automation and personalization of marketing and communication processes by capturing specific user actions and triggering automated actions based on this. Due to the diverse possibilities, companies can precisely coordinate their strategies to the needs and interactions of their contacts.

DCOMSUITE ACTIONS

Actions are the steps or reactions that are automatically carried out as a result of the achievement of a benchmark. These make it possible to take targeted measures to continue contacts through the funnel or to maintain them. Examples of actions include:

  • Send e-mail: Automatic sending of an email to contacts that have reached a specific benchmark, ideal for follow-ups or to provide information.
  • Apply/remove the day: Changes the daily assignments for contacts, which can be used for the further segmentation and personalization of campaigns.
  • Move contact in the list: Changes the list or segment access of contact based on its interaction to enable more targeted campaigns.
  • Trigger webhook: Enables integration with external systems and services by sending a webhook when a benchmark is reached, which extends automation beyond the DCOMSUITE.
  • Custom action: A specific, predefined action is based on the individual needs and processes of your company, such as updating contact details or triggering specific workflows.

Within the DCOMSUITE enable “actions” (actions) to define automated reactions or follow -up actions based on certain triggering or conditions. These actions are crucial to create efficient and dynamic automation workflows in your CRM, marketing and web management. Here is a detailed overview of the various available actions within the DCOMSUITE:

Delay (delay)
  • Animation delay: Adds a time delay before execution of an animation to improve the user experience.
  • timer: Set a specific waiting time before the next action is executed.
  • Field timer: Delayed actions based on the time that has passed since the last change of a specific field.
  • Advanced Timer: Enables more complex time controls and conditions for the execution of actions.
  • Loop: Repeats a certain action or a group of actions several times.
  • Skip: Skipped one or more actions based on certain conditions.
Communications (communication)
  • Send e-mail: Automates sending emails to contacts or segments.
  • Admin notification: Sends notifications to administrators or certain user groups based on triggered events.
  • Send SMS: Allows you to send SMS messages to contacts for direct communication.
  • SMS admin notification: Sends SMS notifications to administrators or teams to point out important events.
CRM
  • Apply day: Pure contacts tags to segment them based on their actions or user behavior.
  • Remove the day: Removes specific tags of contacts to update your segmentation.
  • Attached note: Add contact data records of individual notes to record important information.
  • Create Task: Creates tasks for the team or specific users based on triggering.
  • Assign owner: Proof of contacts to an owner or responsible person to coordinate the care.
  • Edit Meta: Changes metadata of contacts for detailed adjustments and tracking.
WordPress
  • Create user: Automated the creation of WordPress user accounts.
Developer (developer)
  • Webhook: Sends or receives data from external sources via webhooks to interact with other applications.
  • Plugin api action: Current specific actions that are available within WordPress through plugin apis.
  • New Custom Activity: Enables the creation of custom activities or actions that are specially tailored to your needs.

This overview illustrates how versatile and powerful the actions within the DCOMSUITE are by offering a wide range of automation options that range from simple delays to complex, conditional actions. Through the strategic use of these actions, you can optimize your work processes, increase efficiency and create a personalized user experience that is directly tailored to the needs and behavior of your contacts.

The combination of these benchmarks and actions within the DCOMSUITE enables high-level personalized and efficient automation of marketing and sales processes. With the precise tracking of contact actions and the automatic triggering of follow -up campaigns, companies can ensure that every contact at the right time is reached with the most relevant information and offers. This strategic approach not only supports the lead generation and conversion, but also promotes long -term customer loyalty and satisfaction.